This iconic World War II poster, often associated with feminism, is a powerful symbol of women's strength and resilience. The image features a woman with her arm flexed and the message "We Can Do It!" in bold letters. The use of strong, simple typography paired with the determined expression of the woman creates a motivational visual that speaks directly to the viewer. The color scheme, with vibrant reds and yellows, draws attention and reinforces the urgency of the message. The poster encourages women to contribute to the workforce during wartime, but it also transcended its original context to become a symbol of female empowerment and solidarity. The geometric shapes in the design and the simplicity of the composition contribute to its effectiveness as a piece of public graphics.

First created by the British government during World War II, the "Keep Calm and Carry On" poster was intended to boost morale in the face of potential air raids. Its simplicity, with bold serif type and minimal graphics (just a crown symbol), conveys reassurance and steadiness. The clear, calming message evokes a sense of resilience and strength. The poster’s minimalist design, with an emphasis on the typography, reinforces the power of words and direct messaging in public graphics. The fact that it has remained relevant and is now widely reproduced speaks to the enduring nature of this design's emotional appeal.