The use of bright, vivid colors in cans creates an energetic and visually appealing aesthetic. This approach resonates well with college-age adults drawn to bold and trendy visuals that align with their active, vibrant lifestyle. The styled shots of Smirnoff with fresh ingredients make for shareable content that looks good on social media platforms like Instagram, where college-age adults spend much of their time. These visually stunning images can easily translate into digital marketing strategies that target young, image-driven consumers.
Process
Brand Analysis