Penn State Athletics and Playfly Max have established a dynamic partnership to elevate the university's sports marketing and NIL (Name, Image, and Likeness) opportunities. Playfly Max, a division of Playfly Sports, brings cutting-edge NIL solutions and marketing expertise to help student-athletes maximize their brands while fostering stronger connections with fans and sponsors (i.e. West Shore Home).
Through this collaboration, Penn State Athletics benefits from Playfly Max’s innovative strategies to enhance fan experiences, drive revenue, and promote the university’s commitment to supporting student-athletes. Together, they create initiatives, such as VIP game-day experiences, that engage fans and highlight the impact of NIL opportunities, ensuring Penn State remains at the forefront of collegiate athletics.
